Electronic Arts Makes $993 Million from Microtransactions in the Last Quarter

Electronic Arts

Electronic Arts has announced that in the last quarter of 2019, it earned almost $1 billion on micropayments. They are responsible for over half of all publisher’s revenues.

Electronic Arts has published a new financial report. One of its most interesting elements was the information that in the last quarter of last year EA obtained $993 million from only micropayments. Throughout 2019, revenue from this source gave publishers $2.83 billion.

This money was mainly generated by Ultimate Team modes in the company’s sports games, such as FIFA 20, Madden NFL 20 or NHL 20. It is worth adding that in the period from October 1 to December 31, 2019, the company’s total revenues amounted to USD 1.59 billion. Micropayments are therefore responsible for over half of EA’s earnings.

The company also boasted that the third season of Apex Legends proved to be more popular than the second. EA hopes to maintain an upward trend in season four. This year, the game will also hit additional platforms. No details were given, but it is worth recalling that a year ago it was announced that mobile versions are planned. The issue of editing on Nintendo Switch is different. In April 2019, the developers stated that the chances of it are small, but it is possible that something has changed since then.

The past quarter has shown that Electronic Arts does not have to be limited to production with virtual stores. Star Wars Jedi: Fallen Order not including micropayments has been a great success. The publisher predicted that by March 2020, it would sell 6-8 million copies. The game has already met these assumptions and currently, EA forecasts that by the end of the first quarter of this year the title will find over 10 million buyers.

Electronic Arts is also pleased with the results of Star Wars: Battlefront II. The game is currently doing better than expected, which is due to the active development of the project and the increased interest in the Star Wars brand, caused by, among others, the premiere of the movie Star Wars: The Rise of Skywalker.

Source

Rajesh Vish
Rajesh is a video game enthusiast and he is also the editor here at TechPlusGame.com.