Email marketing can help your small or established business build its online presence and drive additional sales, but how can you know which service will best fit the needs of your organization?
What is Email Marketing?
Email marketing is a form of digital marketing that involves sending emails to a list of subscribers. It is a highly effective method for driving sales and brand loyalty.
There are many different types of email campaigns marketers can send to their subscribers, and the type you choose depends on your goals in Step 1.
Campaigns are a sequence of emails that a marketer sends out over time (often on a weekly basis) to their subscribers. They can include company news, product updates, tips, offers or any other content that their subscribers would find interesting.
Personalized messages are an important part of email marketing, as they improve the relevancy of your emails and make them more likely to be opened and clicked on. The most advanced personalization platforms use a recipient’s browsing history, purchase history, and other information from your website to send them customized messages.
Segmentation is another important element of email marketing that can help you target your audience and get the most out of your campaigns. This can include identifying your subscribers by their location, interests, or even their gender and age.
It is also important to test your emails and ensure that they are not too large or take a long time to load, which can be frustrating for potential customers who want to open them as soon as possible. This can lead to lost interest in your emails and lower your open rates, which will negatively impact your business.
An effective email marketing service should be user-friendly, offering all of the tools to manage and engage your contact list efficiently and create personalized and targeted emails for each audience segment.
Best Email Marketing Services for Small Businesses in 2023
To help you find the best email marketing service in 2023 we have created this comprehensive guide where we talk about the 6 best email marketing services for small businesses.
Mailchimp is an email marketing service that helps businesses automate their campaigns, while offering in-depth analytics for tracking marketing success.
The platform’s intuitive user interface and automation features make it an excellent solution for small businesses, while offering multiple plans tailored specifically to them.
The free plan provides businesses with an ideal way to test-drive the software before upgrading; giving them an opportunity to see what it can do and decide whether it suits their business needs or not.
Sendinblue offers many features to assist your business growth, such as automation, landing pages and chat support. In addition, Sendinblue features templates designed specifically to create emails quickly and effortlessly.
Sendinblue offers pre-configured email workflows tailored specifically for e-commerce use cases such as abandoned carts and post-purchase emails. Furthermore, their SMS marketing feature makes this platform especially helpful as a marketing channel that can deliver promotional messages directly to customers outside email inboxes.
Sendinblue offers several plans with pricing based on how many emails you plan on sending each month, making its pay as you go plan the most flexible option and saving you a substantial sum over time.
GetResponse is a comprehensive all-in-one marketing platform with email, CRM, webinar and automation features – ideal for small businesses that require multiple marketing campaigns to be run simultaneously.
Email analytics from this platform provide a better understanding of subscribers, while advanced segmentation, responsive design, AB testing, and forms allow you to build stronger connections with them.
GetResponse’s 24/7 live chat support team is always ready to answer any queries, while for more complex issues a dedicated account manager is also on hand to provide assistance.
Constant Contact is an email marketing platform designed for small business, featuring an easy user experience and high deliverability rates. It boasts numerous features and benefits, such as automated mailing, customer segmentation, analytics reporting and automation features.
Constant Contact offers users access to an expansive knowledge base and community forum for guidance when they have queries, as well as five days a week live chat and phone support services.
Constant Contact offers a selection of templates designed to fit different campaign needs. They feature desktop and mobile accessibility and include placeholder text to get you started on creating emails quickly and efficiently.
Omnisend is a cloud-based email marketing solution, featuring various features for small businesses. Omnisend combines automation with email and SMS for consistent and tailored messaging across various channels.
Omnisend makes it simple and effective to segment customer lists based on purchase history, shopping behavior and other relevant factors, enabling you to more efficiently send tailored communications that could increase conversion rates and overall revenues.
Omnisend’s user-friendly design makes email marketing straightforward, and provides pre-built templates and workflows you can adapt to fit your brand.
Sender is an email marketing platform that helps you grow your subscriber list through newsletters, pop-ups and forms. Furthermore, Sender features subscriber segmentation tools so that your target audience can receive personalized messages.
Sender provides an intuitive drag-and-drop editor that makes designing newsletters effortless, as well as tracking emails and SMS activity, turning this data into actionable analytics that you can use to enhance your campaigns.
Customer support staff members can assist in getting you set up with the platform and assist with answering any of your queries or helping select an ideal plan for your business.