Utilizing Instagram for Business: 5 Major Benefits

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As social media usage continues to increase across various demographics, businesses are relying heavily on social media marketing to promote their brands. However, with the vast number of platforms available, it can be difficult to choose the right one for a particular industry. A platform that proves to be continuously on the rise and a very popular choice among companies is Instagram.

In general, Instagram is regarded as the best social network that connects people through visual elements such as photos and videos, to capture and sustain users’ attention. Because of its picture-centric nature, Instagram has become the main tool for businesses to promote their company and get closer to their audience. Here, they can post content about the products and services they offer, bringing them plenty of benefits in return.

In this post, we outline the five major benefits businesses get from using Instagram.

Increases your client base

Your brand probably has a stable group of followers who are loyal to your company and use your products and services on a daily basis. These are actually the people from whom you get the most likes, comments, and shares on your Instagram posts.

However, don’t be satisfied with the fan base you already have, but use your Instagram account to your advantage to reach a wider audience. There are plenty of tools, strategies, and IG growth services you can rely on instead of figuring out how to buy Instagram followers. Make sure you grow your audience organically and build a community with genuinely interested users instead of bots. 

Increases website traffic

Generally speaking, Instagram serves as your communication tool to showcase your brand and offer your products and services to your customers. However, the vast majority of the business mainly comes from your website which is where your Instagram account can help you increase your website traffic.

By adding a link to your company’s website to the bio section of your brand’s account, you are leading your clients directly to your official website where they can get a closer look at your products and services, make a purchase, and contact you at any time. That’s why it is important that you also have a customer-friendly website that is simple and easy to navigate.

Boosts sales

Another great benefit you get from utilizing Instagram for your business is that it can help you boost your sales. The platform has significantly evolved over the years, enabling on-platform eCommerce sales with its latest Shop tab update. The tab is located on Instagram’s home dock and allows users to discover and purchase products and services directly from brands.

In addition, you can create shoppable posts by adding tags to the products on your photos with links that will take your clients directly to your company’s online store. Here, they can get more insight into the products and services you offer and make a purchase along the way.

Helps you create strong influencer marketing

Influencer marketing has become one of the best ways for businesses to promote their brand. It involves companies collaborating with influencers to market their products and services, resulting in increased brand awareness, SEO, ROI, and sales.

However, in order to reap all of these benefits, it is important that you find the right influencer for your business. A great starting point is to look for someone who shares your brand’s beliefs and what your company stands for so your brand message stays consistent at all times. Once you find your ideal influencer, work together effectively to build long-term relationships that will lead to mutually beneficial results.

Provides high engagement rates

Unlike other social media platforms which focus mostly on text and links, Instagram is an image and video-sharing network where you can visually present your products and services to your clients. Posting good quality content gives you the perfect chance to highlight your products, show your services in action and publish video tutorials and service reviews which will undoubtedly be appealing to your customers.

Plus, with the features the platform offers, you can get creative and mix up your content using various effects, posting vivid images and interactive videos that will show the public that your brand has a personality. 

Final thoughts

Although there are many social media platforms that businesses can rely on to promote their brand, Instagram seems to be the leading one among companies. With over one billion people using this platform, businesses can reap numerous benefits from utilizing Instagram, including reaching a wider client base, increasing their website traffic and SEO, and boosting sales.